Case Study
Jenrey
Case Study
Jenrey
Delivering a bespoke, digital, lead-generating brand experience from conception to deployment.
Background
The Project
My client had a domain with a simple home-made website but was looking to enhance the quality and utility of their digital presence, incorporating a recent brand refresh which they had gone through.
The delivered solution features a bespoke showcase for each of their products along with a lead generating form which includes a dynamically populated product list.
Seeing the Results
One of the most rewarding experiences during this project was seeing the lead form in action. As the main admin for the site, I can see the quote request form submissions in the database as they get submitted.
Not only is there deep personal satisfaction knowing that the dynamic quote request form is effectively doing exactly what it was built to do, but it also tells me that the website’s UX a whole is a success because the users were successfully encouraged to discover, fill out, and submit the form.
The amount of notice and compliments we’ve received on everything Andrew did for our business gave us pride in our brand, as well as in working with Andrew, and it helped us generate many many meaningful and profitable leads.
Andres Jensen
President and Co-Founder at Jenrey Ltd.
Highlights
Jenrey – Establishing a meaningful narrative
This image was specifically chosen for the homepage hero because not only is it a high-quality narrative photo, representing the target audience, but the composition of the image also lends itself well to keeping the viewers eye on the image and directing their attention to the “Get in Touch” CTA
Since their was a set of stock images offered with the same model within a brewery context, we leveraged it to reinforce the narrative aspect of the design. The goal was to use supporting images the target audience could related to – increasing the trust factor of the website.
Establishing a meaningful narrative on the home page
Finding the right images was key. The diligently sourced stock media was chosen and curated with copy provided by the client to create a narrative on the the home page that illustrated a day in the life of Jenrey’s customers, while highlighting the value offered by the Jenrey team.
Dynamic lead-generating forms
Since the main function of the website was to generate leads, I designed and built a quote request form in WordPress to facilitate the specific interetests of every potential Jenrey customer.
Every product published as a content item on the website would dynamically appear on the quote request form as a checklist item. The visitor would use the checklist input the specify their products of interest.
The dynamic nature of this feature allows the admin to publish/unpublish product content items knowing that the list of products on the form will automatically change.
If a website visitor opens the quote request form from a specific product page, that product will automatically be selected from the list. This user-centric approach is not only intended to streamline the quote request process, it’s also intended to subtly imply the level of care the Jenery team brings to every project.
Jenrey – Dynamic Lead Generating Forms
Jenrey – Bespoke video popup triggers
Bespoke video popup triggers
To continue the aesthetic established with the product PNG assets, the solution also featured custom-coded front-end element that gave flat images, such as those used in video previews, more life.
The feature programatically added a reflection and a shadow to any image selected to be used as a priview for video popups.
100+ trust logos
Trust logos, being a known effective sales tool, were also an important part of the Jenrey story. They wanted to showcase all the great relatinships they’ve built with their clients through the years.
A custom Worpress feature was built to store, manage, and display all the trust logo assets, with the option of linking them to the relevent website. The feature allows the admin to group color variations of a brand’s logo assest so that the appropriate variation is pulled when the design calls for it. The theme pulls trust logo variations that suite th background they’re displayed on, be it light or dark, along with an appropriate color version of the logo used for a roll-over affect.
Jenrey – 100+ trust logos
Jenrey – Leveraging the Power of .PNG
Leveraging the power of .PNG
Since Jenrey had the resources to create high quality product shots and have them cut out, I proposed a design that leveraged image transparency to give the products showcased on the website more life. This was achieved by overlapping the png over supporting image assets creating a sense of depth by establishing a horizon behind the product effectively pushing into the foreground and into the spotlight with confidence.
Andrew has been an amazing partner to work with. His reliability in delivering, and dedication to maintaining a valuable user-experience helped us completely change, modernize and uplift our web presence and footprint.
Andres Jensen
President and Co-Founder at Jenrey Ltd.
